LEADERSHIP · BUSINESS · MEANINGFUL CHANGE
Lead at the level
your ambitions demand
I help leaders and ambitious individuals grow into who they're capable of becoming, so they can lead, create, and live at a level they haven't reached before.
My work centers on identity transformation. We work on who you are, how you think and how you navigate your emotions, because those things shape how you lead yourself, other people and your life.
4X
INTERNATIONAL TEDx SPEAKER
Leaders
EXECUTIVE & SENIOR LEADERSHIP
Founders
ENTREPRENEURS & BUSINESS OWNERS
International
BASED IN KIGALI · WORKING GLOBALLY
THE WORK UNDERNEATH THE WORK
Knowing what to do is not always enough to change what you do.
You can be intelligent, self-aware and highly capable, and still find yourself repeating patterns, hesitating around important decisions or struggling to create the movement you want.
My work looks underneath the visible challenge at the identity, beliefs, emotional patterns and ways of operating shaping how you think, decide and act.
Because lasting transformation needs more than awareness. It is about becoming more capable of leading, creating and living differently.
THE CONTEXT OF THE WORK
Career.
Leadership.
Business. Life.
The context may change, but the work often comes back to the same question: who do you need to become to create what you desire from life?
01
Career
A promotion, a pivot, a bigger room, or the realization that the career you built successfully is no longer the one you want to keep building.
02
Leadership
Thinking more strategically, making stronger decisions, developing people, and growing into the level of leadership your ambitions and responsibilities require.
03
Business
Scaling, becoming more visible, making bolder commercial decisions, or deciding what you want the business to become next.
04
Life
Creating a life that reflects your actual priorities, not only what looks successful or makes sense on paper.
“You can grow your impact as far as
you can grow yourself.”
REBECCA HANSEN
WAYS TO WORK WITH ME
Different kinds of change need
different formats.
PRIVATE WORK
1:1 Coaching
For ambitious people who want a life that looks bigger than the box they were handed.
If you want to build an extraordinary life, make unconventional choices, achieve things that once felt out of reach and become more of who you are capable of becoming, this is the work.
We focus on the identity, beliefs and emotional patterns that shape what you allow yourself to pursue, create and receive, so you can expand beyond inherited limits and build from your own desires and priorities.
SELF-LED TRANSFORMATION
BULLETPROOF
A five-module experience for dealing with change when uncertainty, resistance, discomfort and other people's opinions begin interfering with what you know you want. Built around identity, beliefs, resistance, emotional capacity and personal power.
ORGANIZATIONS
Executive Coaching & Leadership Development
For organizations that want leaders who think more strategically, take greater ownership, make stronger decisions and lead effectively through growth and change.
Engagements include executive coaching, workshops, retreats and bespoke leadership development.
4× international TEDx speaker.
Leadership trainer & facilitator.
Former corporate leader.
Based in Rwanda, working internationally
ABOUT REBECCA
My work is centered on identity transformation.
I help leaders and ambitious individuals grow into who they’re capable of becoming, so they can lead, create and live at a level they haven’t reached before.
My background spans business, corporate leadership, coaching and training. That means I understand the practical reality of leadership, commercial decisions and career transitions, while also paying attention to what is happening underneath them.
We work on who you are, how you think and how you navigate your emotions, because those things shape how you lead yourself, other people and your life.
I ask direct questions, challenge the parts of the story that do not quite add up and help you see what is actually shaping your choices, rather than simply handing you a prescribed answer.
“You can't transform into someone who has something if part of you believes that having it is wrong”
REBECCA HANSEN
LEADERSHIP & ORGANIZATIONS
Growth should show up in the way people lead.
Organizations usually come to me because they want their leaders to think, decide and operate at a higher level.
That may mean coaching executives individually or designing workshops and retreats around strategic leadership, ownership, decision-making, critical thinking, coaching and mentoring, communication, wellbeing or a challenge specific to the team.
The goal is not a good workshop that you can check off your list. The goal is to develop stronger leadership in the decisions, conversations and moments that occur in the organization after the workshop has ended.
SPEAKING
Leadership, identity and transformation on stage
My talks explore leadership, identity and human transformation, with a particular interest in why intelligent people can know exactly what they want to change and still find themselves returning to familiar patterns.
As a four-time international TEDx speaker, I bring the same directness to the stage that I bring to coaching: ideas people can recognize in themselves, questions that keep working after the room has emptied, and practical relevance without flattening the subject.
A GOOD FIT
This work may be for you if...
· You want to grow into a bigger level of leadership, responsibility or impact.
· You know there is more you want to create, but your current way of operating is not taking you there.
· You can see some of your own patterns, but insight alone has not changed them.
· You are navigating a decision, transition or period of significant growth.
· You want someone who will challenge your thinking, not simply reassure it.
· You are willing to look at who you are becoming, not only what you need to do next.
START HERE
Tell me what you want to create next.
If you are considering private coaching, leadership work for your organization or a speaking invitation, send me a short note about where you are, what you want to create and what kind of support you are looking for.
REBECCA HANSEN © 2026
KIGALI · WORKING INTERNATIONALLY
LEADERSHIP · TRANSFORMATION · SPEAKING